Sher Silver has been active in the bridal industry for more than 25 years. She was on the Pace Communications’ team that launched Elegant Bride magazine and she served as its VP/General Manager. In 1991, she was asked to start up the Exclusively Weddings’ division for Pace and develop its catalog and product line of wedding accessories, favors and wedding party gifts.
Once the original assortment of products was successful, she soon laid the groundwork for adding wedding invitations to Exclusively Weddings’ assortment. This included printing them in-house, so that exacting standards could be adhered to. She brought together an array of wedding invitation designs and price points that incorporated a mix of styles from classic to contemporary. Elegant and tasteful, these invitations set a fresh, new precedent in the industry and Exclusively Weddings continues to be known for offering invitations with both style and value.
In addition, Sher has a passion for developing products that make it easier for brides to plan their weddings. She conceived, developed, and was editorial director of The Handbook of Wedding Invitations and the popular wedding planning system, The Organized Bride®. She has also created a wide variety of best-selling wedding products such as mesh bridesmaids totes, Daddy’s Girl® frame, Mom’s “To Dry Your Tears®” hanky, pouches for wedding rings, wedding welcome bags and more!
Sher loves helping brides with questions they may have about their big day and providing valuable information and ideas to help make wedding planning easier.